Il
Caffè di Roma, the Italian chain leader in Spain in the field of coffee
shops belonging to the Lavazza Group, has just opened two new coffee stores in
the theme park Port Aventura, Tarragona.
Both facilities are open franchises created by the strategic agreement between Lavazza and Port Aventura. This is the beginning of a great partnership and the goal is to grow together by opening more stores in the same park.
One of the premises is located within the Hotel Mediterrani, whose size is 93m2 plus terrace area. The other premises are located within the same park, in the Mediterranean area, and the area is 140m2 plus terrace.
According
to Juan Manuel Calvo, CEO of Lavazza Spain, "for us, being able to have
two local Il Caffè di Roma at the theme park is very important because
each year thousands of tourists visit it from different sources, giving
high visibility brand ". He adds, "The alliance comes at a great time on the occasion of the celebration of 15 years of Port Aventura".
Il
Caffè di Roma, owned since 1999 Lavazza Italian group, has, with the
latter, a network of 73 local around Spain and other countries. The
company is undertaking a major expansion plan with the national and
international aims to establish itself as a leader that sector of our
country cafes and also as a reference in other markets.
